Direct to consumer / illustrative example
1,000customers × 1 unit each
1,000 units sold
A thousand individual purchasing decisions.
Get your products into stores.
We get e-commerce
brands onto
retail shelves.
Your wholesale department, managed. We find the buyers, attend the meetings, and move the work forward, from the first pitch to the next order.
For consumer brands ready for retail.
Your brand. More places to buy it.Strategy · Buyer outreach · Wholesale growth
Retail strategy. Buyer relationships. Wholesale management. LUX brings the work together, from the first introduction to the next order.
The story behind LUX A dedicated wholesale partner for consumer brands ready to grow.The power of a retail relationship
One relationship.
Thousands of units.
A single retail account can purchase the volume of many individual consumer orders. Wholesale gives every successful buyer relationship the potential to move your business further.
Wholesale / illustrative example
1store × 1,000 units over a year
1,000 units sold
One account. Multiple orders. A relationship to build on.
The same unit volume. A different way to get there.
Illustrative unit comparison, not a forecast or revenue comparison. Retail order sizes and reorders vary. Wholesale pricing, margins, payment terms, and fulfillment costs differ from direct-to-consumer sales.
One brand. A growing base of buying accounts.
Now multiply the relationship
Win the shelf.
Build the reorder.
The real opportunity is what happens after the first order.
When your products sell, a store has a reason to buy again. Build that relationship across a network of accounts, and individual orders can become a meaningful wholesale business.
- Give each account room to grow.Start with an opening order. Follow what sells. Build the next order around it.
- See the value across a full year.Several smaller orders can add up to significant annual volume from one store.
- Plan from a pattern you can see.As reorder history builds, use it to inform stock, production, and revenue planning.
Put your numbers on it
What could your retail network add up to?
Adjust the assumptions to explore a year of wholesale orders.
Annual revenue per store$10,000
Annual units across your accounts10,000
Illustrative annual wholesale revenue$100,000
10 stores × 250 units × 4 orders × $10 wholesale price = $100,000 / year
An illustrative scenario, not a forecast or guaranteed recurring revenue. Assumes every account places the entered number of orders. Reorders depend on sell-through and buyer decisions. Revenue is before product costs, freight, returns, discounts, taxes, and LUX fees. Actual results vary.
Built around your brand
Great products deserve
the right shelves.
From fragrance and beauty to home, décor, and footwear, we help consumer brands build their wholesale business. We start with your products, your customer, and the stores where your brand belongs.
Every engagement is shaped around your category, your commercial goals, and your readiness for retail.
02 / Your wholesale department
What we do.
You build the brand.
We run the wholesale pipeline.
Retail strategy
The right stores. The right channels. The right price points. We build a retail plan around your product, margins, and capacity.
Buyer-ready materials
A pitch that earns attention. A line sheet that answers the questions. A catalogue that makes your collection easy to buy.
Buyer outreach & follow-up
We research the buyers, write the emails, handle the calls, and keep following up. Every opportunity has a next step—and someone responsible for taking it.
Buyer meetings & negotiations
We attend buyer meetings, present your brand, and handle the follow-through: samples, commercial terms, negotiations, and account onboarding.
Wholesale account management
The first order is the start of the relationship. We keep buyer conversations moving, coordinate next steps with your team, and follow up on reorder opportunities.
Pipeline ownership & weekly reporting
We run the day-to-day pipeline. You see who we’re speaking to, where each account stands, what’s holding it up, and what we’re doing next.
We run the work. You keep the business.
We agree on scope and fees before starting. Your team approves pricing and terms, supplies product, and handles fulfillment and invoicing unless otherwise agreed. Your accounts, relationships, and assets stay yours.
Visibility comes with the work
You shouldn’t have to ask
what’s happening.
See the account, the conversation,
and the next action.
| Account | Stage | Latest development | Next action / Owner |
|---|---|---|---|
| Home boutique A | Buyer identified | Assortment fit reviewed | Prepare introduction · LUX |
| Beauty retailer B | Meeting planned | Buyer requested a presentation | Present collection · LUX |
| Fragrance store C | Samples requested | Products selected for review | Ship samples · Brand |
| Lifestyle retailer D | Terms under review | Opening order discussed | Confirm pricing approval · Brand |
A sample of the visibility we provide. Reporting format is agreed with your brand.
Your next chapter
Let’s give your ambition
somewhere to go.
Tell us about your brand. Let’s see where retail could take it.
Book a free retail-fit call