We’ve been on
your side of the table.
LUX grew out of building home-fragrance brands and getting them in front of buyers. Today, we bring that experience to consumer brands across categories, building a wholesale approach around each brand’s products, customers, and ambitions.
Built by someone who’s
sat on the brand side.
I’m Andrew Romeo. I built Sense Candle and my own label, Andrew Romeo. I know what it takes to get a buyer’s attention because I’ve had to earn it for my own brands.
I started from my bedroom, with no capital and no industry connections. Cold email opened the conversations that led to Macy’s, HSN, hotels, and dozens of boutiques.
Two of our home-fragrance brands went on to become among Macy’s best-selling brands in the category. Getting through the door was only the beginning. We had to build brands that customers wanted to buy.
At the beginning, I had no Instagram presence, no samples, and no finished product. I had 3D designs and a pitch. That’s where the conversations began.
LUX is the wholesale partner I wish I’d had: a team to find the right buyers, build the pitch, follow up, and help turn interest into orders. A process built to win accounts and develop repeat business.
Let’s give your ambition
somewhere to go.
Tell us about your brand. Let’s see where retail could take it.
Book a free retail-fit call